News & Events

Brown Trucking Company Breaks New Ground in Environmentally-Responsible Shipping

June 7, 2011

   Long time Verus client, Brown Trucking Company announced that it has become a Certified Carrier of the GreenWay Miles program to provide customers with greater visibility and sustainability within their supply chain through a certified calculation of their per-mile carbon output and the option to offset that carbon.    

   “GreenWay Miles members and their shippers now have the ability to know exactly what their carbon footprint is and the cost of offsetting each mile,” explained Eric Taub, Managing Partner of Verus Carbon Neutral and co-founder of GreenWay Miles.  “A shipper doing business with a GreenWay Miles member will be provided the specific information and options they need to make sound sustainability choices.”

   According to Joe White, CEO of CostDown Consulting and co-founder of GreenWay Miles, “The Program builds on the accomplishments of SmartWay by adding in the facility carbon impact of terminal, office, warehouse operations and assigned service vehicles and company cars to provide not only a complete measure of carbon output but the option to offset that carbon.  The per-mile rate premium calculations and pricing not only provide shippers the ability to offset carbon but carriers now have the option to bid on a carbon-neutral basis.”

   GreenWay Miles membership is a way for companies to achieve the transparency and option for sustainability that customers and public organizations are increasingly demanding, including motor carriers, railroads, logistics companies, warehouses, distribution centers, 3PLs and truck stops.  Participating non-transport logistics companies have the ability to offset their facility carbon emissions through a similar audit process. 

   “Our decision to become a GreenWay Miles member was primarily based on continuing our premium service which meets the carbon and environmental management priorities of our customers,” explained Brian Kinsey, President of Brown Trucking.  “Becoming a GreenWay Miles Certified Carrier has also provided Brown Trucking the comprehensive carbon footprint measurement we need to baseline and improve our internal sustainability performance.” 

   The GreenWay Miles program provides carriers with 3rd-party certified fleet audits with Scope 1 and Scope 2 certified facility audits to provide per-mile calculations of grams of carbon and carbon offset costs.  “Our customers care about the environment,” said Brian Kinsey, President of Brown Trucking.  “We’re excited to offer them a more sustainable way to deliver their products.”





State Representative, Don Parsons (center); Lolita Jackson, Manager External Affairs with Georgia Power; Bethanie Maples, Verus Carbon Neutral; Rob Johnson, Atlanta Community Food Bank CO;, James Marlow, Radiance Solar CEO and Founder;  Anthony Coker, Senior Director Strategy at Suniva

Atlanta Food Bank Goes Solar!

April 30, 2011

The Atlanta Community Food Bank's carbon footprint just got smaller thanks to a new Suniva photovoltaic solar panel system installed by Radiance Solar.  The panels are predicted to produce 58,000 kilowatts hour of electricity annually. 

EarthShare of Georgia - Earth Day Events

April, 2011
Verus is proud to once again to sponsor EarthShare of Georgia's three Earth Day events.  The first activity is the Corporate Green Day Challenge, which is held April 16.  Next, the Earth Day Leadership Breakfast will be held at the Georgia Aquarium on April 20 from 8a to 10p.  Finally, the 15th Annual Earth Day Party will be held at Summerour Studio on April 21st from 7p to 10p. 



Reducing Emissions, and a Guilty Conscience


Our family of three lives in a major metropolitan city, owns one car and travels by air about 20,000 miles per year on vacation. We're meat eaters and cook on a gas range, but have no pets. So what's our "carbon footprint"—the yearly amount of carbon dioxide we emit into the environment? Anywhere between seven and 23 tons of greenhouse gases generated every year, based on online calculators.

Since the term carbon footprint entered the conversation, consumers have become increasingly aware of their consumption, travel and leisure choices and their impact on the environment. Read complete article...

Andrew Keenan, Verus CMO/Partner and Judy Keenan with Captain Planet at 2010 EarthShare Event








Andrew Keenan and Judy Keenan pose with Captain Planet at 2010 EarthShare event

EarthShare Earth Week Events

April 21, 2010--Verus was proud to sponsor this year's EarthShare Earth Week event. EarthShare chose Verus to measure the carbon footprint of the events and offset all CO2e generated. Approximately 1,000 employees participated from 24 companies in the Corporate Green Day Challenge, volunteering at 20 locations to clean up parks and stream banks, plant gardens, mulch trees and trails. Congratulations to our winning Green Day teams, Bank of America and Tomorrow Pictures. More than 400 hundred people attended the 14th annual Earth Day Party on Land and more than 500 attended the 8th annual Earth Day Leadership Breakfast, making them the largest yet! Congratulations to our award winners! Whole Foods Market received the EarthShare of Georgia Community Partner award; Kaiser Permanente, our Presenting Sponsor, received the EarthShare of Georgia Campaign Champion award and GreenLaw received the EarthShare of Georgia Member Group of the Year award.



First Carbon Neutral Zone in North America
At the corner of Virginia and Highland Avenues in Atlanta, Georgia, eighteen businesses got together, with the help of Verus Carbon Neutral, to form North America’s first Carbon Neutral Zone.

Internet Coverage
EcoLocalizer—November 17th, 2008
Atlanta Neighborhood Certified as Country’s First Carbon Neutral Zone more...

First Carbon Neutral Zone Created in the U.S.

Local Newspaper Coverage
Atlanta Journal Constitution—January 23, 2009
Atlanta claims nation’s first ‘carbon-neutral zone’ more...

National Video Coverage
CNN—January 29, 2009
First Carbon Neutral Community more...

Weather Channel—Date
Atlanta Eco-Friendly Neighborhood more...

International Video Coverage